MAYLI was founded in May, 2014, born from Nhi’s desire to discover delicate, dainty jewellery that would perfectly fit her petite fingers. The name is inspired by the Chinese word “Měilì”, meaning beautiful, and includes a playful nod to the month of May, recalling the memory of when her journey began. Today, MAYLI is a brand that crafts timeless and fine keepsake jewellery in all precious metals.

Nhi, the founder of MAYLI, infuses her heritage and values into every step of building the brand. With a vision rooted in her cultural ethics, Nhi believes each piece carries unique energy and deeper meaning. MAYLI designs fine jewellery that holds treasured memories, transcending fashion. 

Meet Founder & Creative Director

TUYET-NHI PHAM

Born and raised in The Netherlands, Nhi is a creative individual, a designer, and a fun loving mom of two! Coming from a household of entrepreneurs and creativity, she started MAYLI even before she finished her Fashion Branding & Marketing studies in Denmark. Nhi started to travel the world firsthand on sourcing the materials she had imagined for her designs. While traveling not only for work but also adventures she would get inspired for the brand that you all now know for its simplicity, fine and conscious creations.

For all you out there who were never able to find the tiny sizes! Tuyet-Nhi would never fit a ring due to her size not being "the average". Another reason why she started designing her own rings. This wide range of fine jewelry is especially designed for all women out there who find it difficult to find the perfect ring. Here is where you start collecting!