About Us
MAYLI was founded in May, 2014, born from Nhi’s desire to discover delicate, dainty jewellery that would perfectly fit her petite fingers. The name is inspired by the Chinese word “Měilì”, meaning beautiful, and includes a playful nod to the month of May, recalling the memory of when her journey began. Today, MAYLI is a brand that crafts timeless and fine keepsake jewellery in all precious metals.
Nhi, the founder of MAYLI, infuses her heritage and values into every step of building the brand. With a vision rooted in her cultural ethics, Nhi believes each piece carries unique energy and deeper meaning. MAYLI designs fine jewellery that holds treasured memories, transcending fashion.
TUYET-NHI PHAM
Born and raised in the Netherlands, Tuyet-Nhi Pham is a visionary individual, creative designer, and a devoted mother of three. Growing up in a family of creative and entrepreneurs, she founded MAYLI even before completing her Fashion Branding & Marketing studies in Denmark. With a passion for sourcing quality materials, she travelled the world to gather materials and inspiration for her elegant and fine designs that define the brand today.
Nhi’s personal experience of struggling to find jewellery in petite sizes drove her to create jewellery for all women who share similar challenges. MAYLI’s wide range of fine jewellery offers a blend of craftsmanship, elegance, and individuality for all.
At the heart of Nhi’s work is her Heritage Collection, where she seeks to educate the Western world on Asian values. This collection highlights the historical significance of jadeite jade, explaining its cultural importance beyond its aesthetic value.
While maintaining her cultural mission, MAYLI also embraces Nhi’s journey as a mother by crafting collections that can be kept close to the heart; such as personalised pendants that symbolise the bond between parent and child.